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While it follows the Google tradition of requiring somewhat of a learning curve, it's nevertheless not that difficult to use.

Part of the Google Marketing Platform, Google Data Studio lets users build multiple views of their data as well as dashboards rather than one-time, publication-ready visualizations. Google Data Studio (Opens in a new window). And also just like Tableau, Microsoft has a visualization gallery (Opens in a new window) that can be accessed by both Power BI users and folks simply looking for freely available visualizations.Ĥ. This is the last shameless plug for one of our reviews but I have to include it because, just like Tableau, Microsoft Power BI can be downloaded for free. Microsoft Power BI (Opens in a new window). This is a great resource, not only for business people but also for researchers, students, and journalists looking for ways not just to flesh out and beautify their content but to keep it current, too.ģ. Other folks have done tremendous work on some truly impressive data visualizations and Tableau has curated that content and made it available for download.

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Every visualization here can be downloaded into documents and email, or embedded into webpages with code snippets provided by Tableau.

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Tableau's gallery is cool enough to warrant a mention all its own because you don't need to download the tool nor use it to benefit from the gallery.

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Instead, this is the full version of Tableau that's available for free download, with only one caveat: Everything you create with it is public, which means you'll automatically be making it available on the web via Tableau's visualization gallery.Ģ. The company chose not to make its free version feature-poor. This is right at the top because it's essentially the same platform as our self-service BI tool Editors' Choice winner Tableau Desktop (Visit Store at Tableau) (Opens in a new window). And that's created a mystique around them that's kept many users from trying them, even though the basic tools to do so are already in their hands.Įven if you don't have access to one of the new breed of self-service BI tools that have fairly advanced data visualization baked in, you can still experiment with the concept because there are a host of third-party visualization tools available to anyone with a web browser. But, as technology has suddenly begun evolving in leaps and bounds over the traditional databases and spreadsheets to which we're accustomed, new kinds of data visualizations have become possible using a host of new tools and tech. Technically, that simple pie chart you can one-click using Microsoft Excel is a data visualization. It's really just a general term that applies to any graphic that explains the significance of a new insight or data set visually rather than simply numerically.

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The term 'data visualization' doesn't necessarily refer to an arcane melding of SQL and PC graphics modeling. And for small to midsize businesses (SMBs), the road to this new visualization vernacular needs to start with some free tools so they can touch, learn, and understand this new discipline before they have to invest in it.īefore we go any further, let's understand what we're talking about here. While heavy-duty data analysis can still be the purview of hardcore business intelligence (BI) analysts, the ability to visualize large gobs of data in new ways needs to be democratized. What's needed is a way for everyday business people to build not only pleasing but informative data visualizations that they can present to their leadership and co-workers quickly and easily, or showcase on their company websites, which are supported by web hosting services that can reliably store large data visualization files on their servers. Data isn't worth much if you can't use it to affect your business decisions and, while spreadsheets have long served as an acceptable, if mediocre, way for rank-and-file business users to present data, the new data deluge is pushing this tool beyond its practical limits.

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While the paradigm of 'more data is better' might look good from the executive suite, there's a challenge that many front-line business managers are encountering once they dig into this trove of new information: how to turn all of those numbers into something useful.

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